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"WANTED: Dedicated Coaches Who Want To Improve Their Skills, Boost Their Confidence, and Build Their Reputation"


From: Ben Baker

Success Stories

"Now I Walk With My Chin Up A Little Higher..."

"I was struggling to deal constructively with individual players and their strengths and weaknesses.

The ACA program gave me more insights into working with parents, and greater confidence in working with the athletic program, my assistants and players.

Now, my confidence is very high. Now I even walk with my chin up a little higher than normal!

I also have a better understanding of practice planning and more ways to reach and encourage my players. I would highly recommend this program for primary training or continuing education."

Pedro Ortega
Baseball Coach
Middle School Athletic Director
Sedona, Arizona

"This program will give you focus, inspire and motivate you."

Kevin Baetz
Gloria Dei Lutheran Academy Eagles, Davie, Florida

"Parents Know I Mean Business!"

"Before the ACA, I was frustrated with discipline issues and keeping the kids focused.

I have learned to apply different methods for issues with behavior and focus. Parents know I mean business! Dealing with discipline has changed my entire way of coaching.

I'm taking a much more "positive" approach, making these kids want to come back every practice, and have fun during the games.

Whether they lost or won, they feel like they did a good job."

Jim Grimes
Youth Soccer and Basketball Coach, Brunswick, Maine

"The varied scenarios reflected real world situations. It helped me to understand coaching from a communication standpoint, not just x's and o's."

Chris McClurg
North Gwinnett Bulldogs Football
Sugar Hill, GA

President, American Coaching Academy
Downtown Carson City, NV
(2 blocks from the Wells Fargo Bank)
Tuesday, 10:21 AM

Hi there, Coach...

Ever notice how some folks seem like they were born to be coaches?

How those coaches always seem to know exactly the right thing to do in any situation?

How those coaches easily convince players, administrators, colleagues… and even parents to follow their every instruction without fail and without question?

And how those coaches command respect from everyone?

Well, you may already know that we call these guys (and ladies) “Alpha Coaches" - the big enchiladas, the ones who other coaches come to for tips and advice... who can quite a room just by entering.

And I want to let you in on a secret about them…

The Alpha Coaches who inspire such loyalty, who win such devotion and who command so much respect…

... they know there is NO magic voodoo to winning the loyalty, devotion and respect of their team, parents and colleagues.

They don’t have any hidden tactics, secret handshakes, or magic words to use. They simply follow a formula.

And I’m here to share the formula with you.

Here's the formula: You take any group of athletes and demand nothing less than their absolute best.

And you demand it by communicating with them in a way that resonates deeply and moves them to action.

It's really that simple.That’s how Alpha coaches do it. And it works so well for them because…

  1. Athletes crave their leadership.

  2. Other coaches and administrators are starved for the unifying energy they bring to the table.

  3. Parents are desperate for good role models for their children.

And once you understand the needs of your players, their parents, and your colleagues, establishing yourself as the Alpha Coach is flat-out easy.

So why isn't every
coach an Alpha Coach?

Here's why: Where most coaches get stuck (and we're talking about everyone from raw rookie to grizzled veteran)...

... is in finding the kind of coaching strategy that works… for every player… for every parent… and for every situation

Now that may sound like an over-simplification of the problem… but it’s true. Most coaches don't know how to be coaches.

Did you know that 91% of the 2.46 million amateur coaches in this country have had little to no training on how to be a coach?

Zip. Zilch. Zero. Nada.

They’re just thrown into the job and expected to magically become “coaches.” As if a silver whistles have some sort of magical power. As if it's a magic necklace out of a Harry Potter movie that instantly transforms the wearer into a coach.

Well, as we all know, it simply doesn’t work that way.

Good coaches… great coaches... Alpha Coaches aren’t born… they’re made. And it takes knowledge, skills and experience to make an Alpha Coach.

How To Recognize An Alpha Coach

Alpha Coaches are easy to spot.

An alpha coach is the coach that every player wants, every coach wants to be, and every parent respects.

They’re the coaches who get maximum effort from their teams at every single practice.

The coaches who motivate their players to thrive under pressure and win big… even if they lack talent.

The kind of coach who automatically commands the respect of team parents, so they don’t butt in and undermine every decision.

These are the coaches parents and colleagues respect. The coaches communities honor.

But most importantly, they’re the coaches that players love… that players look up to… and that players remember forever as having had a positive, life-changing impact on their lives.

The good news is that it doesn’t have to take long to get those things.

The fastest way to become an Alpha coach is to take the right knowledge and use the right skills in real life scenarios so you can get the right experience.

The bad news is that there are so many resources, and so many ways of getting the skills knowledge and experience, that it can be overwhelming… unless you pull together a team of experts… and have THEM put together the process for you.

That’s exactly what we’ve done at the American Coaching Academy.

And that’s why our notoriously simple, yet devastatingly effective certification process for coaches...

... is being devoured and implemented in every corner of the sports world.

See for yourself. Just take a look at how our "success storie"s and "case studies" on this page covers staggering numbers of rookies and seasoned coaches singing our praises.

And if that’s not enough… take a look at the high marks that these pro-level experts give us! Click the play button to start the short video...

What sets us apart is this: Not only do we give you the knowledge, skills and experience that you need… we also teach you how to use those tools to communicate with your team.

Beats Books and Videos

We have nothing against books and videos. There’s a lot of good information out there, if you have the time and the patience to wade through pages of fluff… or to sit through hours of filler video just to get to the few things you really need to know.

Instead, ACA lets you customize your plan. You’ll go through the whole course in the order you choose. You set the priority. You call the shots.

Case Study # 9
Name: William Mitsubishi
Location: Lawrence, KS

"This is by far the best coaching course I've taken (and I have an entire shelf full of books and videos). It's presented in an easy to understand way and it was easy for me to take it right to the gym."

Result: ACA slashed Coach Mitsubishi’s learning time. So while others were still searching for the information – he was at practice using his new coaching skills.
We can do the same for you.

And if there is a "magic bullet" for becoming the kind of coach that inspires loyalty, dedication and respect (from players, colleagues, parents… and even opponents)...

... it is simply knowing how to communicate in the most effective way, given the people, situation and issue at hand.

When you can do that, everyone around you will instantly understand that you’re the one to trust.

They’ll automatically recognize that you have that one-in-a-million quality to take charge and get the job done… in every situation..

And you can’t get this mother lode of knowledge from just anywhere:

How-to books don't work. Sure, a lot of them give some good information, but let’s be honest… most of the books are drier than a cow skull in Death Valley.

You simply can’t take dry theory and abstract instructions and apply it effectively to living, breathing kids, parents and colleagues. (That’s like playing armchair quarterback before the game starts… it just doesn’t work.)

College courses aren’t the answer. Listen, sitting in a class room listening to some teacher lecture about coaching… then going home and reading about coaching… then writing papers about coaching… and then taking tests about coaching won’t make you a good coach.

All the principles and theory and rules and instructions fly out the window when confronted with real people, real conflicts, and real opponents.

And we haven’t even factored in tuition (up to $12,000 for one certification program!), and textbook costs, and the virtual impossibility of finding a program near you that works with your schedule… and within your time frame.

Even correspondence courses force you to conform to their arbitrary deadlines, rather than letting you work at your convenience. Plus, you have the interminable period of waiting for your CDs, DVDs and manuals to arrive.

Where are they shipping these things from… China? (probably)


Success Stories

"Helped Me Land A Job As Athletic Director"

"A beneficial program that goes beyond what typical state coaching certification programs teach. You will gain practical information that you can put in use immediately.

It would be an awesome program for a new coach but even an experienced coach can get some new ideas or verification of some of what they already do.

The organizational information helped me as a coach and was beneficial in helping me land a job as an athletic director this year."

Glendale Zell
Athletic Director
Waggener Traditional H.S.
Louisvile, KY

"Greatly added to my coaching and understanding of the big picture."

Clint Boston
Green Mountain Rams
High School Varsity/JV
Cross Country and Track
Lakewood, Colorado

"Improved My Confidence Immensely!"

"Before this program, I had some frustrations in dealing with some parents, as well as athlete issues and their specific needs.

The certification has improved my confidence immensely! The material I learned will definitely help me manage the parents more effectively. My biggest "Ah-Ha" moment was learning was the actual expectations of a coach and what exactly the defined role is.

I got specific examples on how to coach individual athletes as well as a team, and also how to handle parent influences.

I just finished working in a hockey school where I was instructing groups of goaltenders from ages 7-15. The younger kids were never an issue it was always the older athletes and especially the more talented ones. What I learned in the course gave me plenty of ideas to overcome some of the tentativeness that I had."

Brent Babyck
Crusaders Hockey (8-10)
Sherwood Park AB, Canada

"I Was Voted Coach Of The Month!"

"Prior to taking the course, I was somewhat insecure, practice sessions were not properly planned.

My biggest discovery was the exercise on planning and goal setting. This was the key for everything else falling in place. I have gained that level of confidence to effectively communicate with the athletes, I have been more assertive, and I have learned to set goals.

The ACA certification has caused my confidence level to rise, and my ability to teach and motivate has also been quite effective. When I speak it’s with passion and confidence, even moreover I was voted coach of the month for June in my local league!

I highly recommend the ACA certification course to any coach. If you want to excel and improve your team’s work ethics and confidence level, ACA certification gives you that knowledge, which is power, to do so.

The materials covered in the ACA certification course will definitely get you started in taking action to realize your goal as a coach. ACA empowers you with the tools needed to set goals, management & social skills for life."

Yvonne Lockhart
BahamasAir Flyers Softball
Freeport, Grand Bahama, Bahamas

The sad fact is... most coach training systems out there (both online and offline)...

...are flying BLIND when it comes to training coaches AND meeting their unique set of needs.

They literally throw stuff into the mix of requirements – lectures, class attendance, deadlines, research papers, textbooks – and then PRAY that it makes you a better coach.

And more often than not, the people putting these requirements together haven't taken their nose out of a book long enough to know what really goes on at practice... in the locker room... in competition... and in meetings with parents and administrators.

They just don't get it.

Because they haven't got a clue about what really DOES work to consistently create effective, inspiring, and respected coaches who make a difference in their players’ lives.

That doesn’t help you. Because you need a system that has been proven to work.

Because if you don’t clearly understand how to customize your coaching to fit the player, the situation, and the issue at hand…

... you will forever struggle, and likely remain a permanent member in the horde of floundering, worried, insecure, and lost wanna-be coaches struggling to make it to the end of each season.

Please allow this Reality Check
to sink in.

Unless you know how to customize your coaching for every situation... no drill, philosophy, or team-building-exercise-of-the-moment will transform you into an Alpha Coach.

Players won’t fight to get on teams just because a coach has the best drills… or went to the best school… or read the most books.

They fight to get on teams that have coaches who have earned respect… who inspire those around them… and who make the players believe in themselves.

So until you know how to customize your coaching… you don’t need another tactic, philosophy, or strategy

What you DO need is to allow the simple secrets of how to customize your coaching to be introduced directly into your brain. (It's painless and fun.)

It doesn't take long to nail this skill (when you have just a little bit of help).

In fact, it's truly simple to accomplish, especially with expert guidance at your fingertips.
And once you "get" it...

... THEN whatever coaching activity you do – team practice, administrative meeting, parent participation, competition – you will have the juice to motivate, connect, and inspire everyone you meet.

In ways that will astound you… and make others sit up and take notice.

Once this fundamental revelation takes root... you're may be wondering:

Can you really learn how to do this, quickly and easily?

The simple answer: Heck, yes, you can.

Again, take a glance at the flood of testimonials here... from coaches just like you (as well as coaches in every other sport and age group imaginable).

We’ve taken the most inexperienced... stubborn... hard to teach... set-in-their-ways... and scared students you've ever seen...

... and, through this step-by-step simulation-based course, we've...

... swept away any confusion and insecurities about coaching… and transformed them into MONSTERS of motivation who finally command the respect of everyone around them.

Again, it's not voodoo.

It’s a system. The same system we’ve used since 2005 to provide teams with some of the best, most inspiring, most respected, and most beloved coaches in their communities...

What we offer here is a proven formula, broken down into 8 simple, logical categories that ensure you communicate the right message to the right audience... every situation.

Whether you need to motivate an insecure player... confront a problem parent... or inspire your team to pull together…

... having this simple skill plugged into your brain makes the coaching easier, more effective, and TONS more rewarding than just “winging it.”

The system we teach is an eight-part simulation to walk you through the real-life scenarios faced by every coach at one point in their career or another.

Say Goodbye to Prima Donna Players and Problem Parents FOREVER!

When players got bent out of shape about Coach Holbray’s calls… or when their raging hormones led to emotional meltdowns… Coach Holbray had to deal with viciously protective parents.

Coach Holbray had a mellow personality and found these situations excruciatingly painful to face.

She signed up for the ACA course to improve her coaching skills. But discovered that the lessons helped put an end to the vindictive attempts to undermine her authority.

Case Study # 47
Name: R. Holbray
Location: Wisconsin

"For years, I struggled with the "little things" like dealing with parents and managing the egos and emotions of the kids on my team.

Taking this course gave me the real-world skills and knowledge I can use to make tough decisions when it matters most. Parents, athletes, fans, and teachers have commented that I seem "more sure of myself" and am showing "good leadership".

Result: No More Prima Donna Players or Problem Parents. Coach Holbray learned the right way to communicate with her players and eliminated the meddling and undermining attempts of the “bad apples” among players and their parents.

Often, you don't even need to run through the entire course before you and your team benefit from the simulations.

(In fact, most of our biggest "Success Stories" come from coaches who had sudden "a-HA!" epiphanies -- where everything fell together -- almost immediately after digging into the process.)

This is easy. And you can do it at home, at your own pace.

Easy, easy, easy, easy.

And it doesn’t matter if you're a raw rookie with zero experience... or a seasoned veteran who's finally realized it's time to get serious about unleashing their hidden Alpha Coachthis WORKS.

The simulated scenarios are exactly what former students consistently report WORKED for them: Having a clear, simple system that puts you in the action...

... supported by easy (yet critical) action steps that cement each concept into your brain.

Come with us... and we'll show how effective and inspirational you can be (for the rest of your career).

Your team will come together.
Your players’ parents will respect you.
Your colleagues will admire you.
Your players will remember you forever… as a positive influence in their lives.

And we’ll walk you through scenarios to prepare you for situations before you encounter them in real life. Situations that are explosive minefields for unprepared coaches…

...addressing the emotional needs of your players ...

...motivating young athletes to meet their potential and inspiring them to exceed their own expectations...

…winning over even the most meddling and argumentative parents…

... will be fully locked-and-loaded in your brain, with all the tactics, strategies and hidden "mojo" used by the most famous and widely respected coaches in history.

In this program...

You get the vital information that every coach needs (but very few have)…
You get the low-down on how to use what you know in every aspect of coaching…

But don’t get me wrong… this may sound like complicated, rocket-scientist stuff, but it’s not. It’s ridiculously easy.

In fact, it’s so easy that you may think everyone knows this stuff already. Well, if that were true, everyone you meet would be an Alpha Coach.

Customized Communication WORKS!

Listen, you can be the best coach in the world. You can have Vince Lombardi’s playbook, or Bela Karolyi’s passion, or Phil Jackson’s strategy… but if you can’t communicate your plays, your passion, or your strategy… you might as well stay at home in your recliner for all the good they’ll do.

ACA switches on your hidden power to communicate the right message to the right person at the right time to get the response you want… without fail!

Case Study # 118
Name: Derek Kelly
Teaching Pro - Cohasset Tennis

Location: Brant Rock, MA

"I learned better communication and coaching philosophies and how to be a leader. This is a great tool for coaches to gain more understanding in being an effective coach."

Case Study # 51
Name: Richard Kupetsky
Team: Rancho Bernardo Broncos Football
Location: Concord, NH

"Covers a variety of topics, and teaches adult coaches how to communicate with and motivate youths."

Result: Commitment and consistency from totally focused players create unified, motivated teams

But here’s the kicker… virtually no coach is putting this into action! That’s why coaches who complete our program rocket past their colleagues in status and have every player kicking, scratching and clawing their way onto their team.

And all because we give you a roadmap on how to customize your communication so that you approach every single interaction with confidence and conviction.

This works on players, parents, colleagues, and officials. But trust me, you won’t stop there.

Once you master this deceptively simple tactic, your life will change (literally overnight!)

Because you’ll finally be crystal clear about how to put all your knowledge and skills into action… you will be UNSTOPPABLE!

That's where all these sizzling testimonials you see on this page came from. (And no, there is absolutely no guarantee that you will see the same kind of results. Every coach is different. But there’s no reason you can’t match or exceed the success of others on the page.)

This isn’t a magic wand.

We just provide you with a systematic, simple, proven series of obvious tools...

... that -- if you will only USE those tools -- can suddenly and dramatically transform your ability to inspire those around you.

No matter what sport you coach.
No matter who your players are.
No matter how you define "success".

And especially... no matter if you've never coached before or if you've experienced every coaching headache under the sun!

Works for Any Sport, Any Age Group, Any Organization… Even If You Have NO Sports Experience At All

We know that our fields, gyms, and rec halls are filled with first-time coaches. With Dads (and Moms!) who stepped up and volunteered to coach kids… to make a difference in their lives.

Whether they do it to be closer to their own children, or because they want to have a positive impact on children in their community… it’s not always easy. They’re thrown into the deep end with a team roster and a whistle… they have to sink or swim.

The ACA course is a lifesaver for these coaches. It gives them the knowledge, skills, and experience they need to be a confident, effective and respected coach.

Case Study # 88
Name: Tim Hobart
Location: Brick, NJ

"Wow! What an incredibly fun and effective way to teach coaching skills to youth and volunteer coaches. Many of us are just Dads who got roped into the job, and don't really know what we're doing.This kind of training gives us the skills we need to manage our teams the right way, eliminate mistakes, and help our athletes be all they can be."

Result: Instant infusion of knowledge, skills and confidence. More fun and less hassle.

Some of the folks who've seen the biggest results from this program...

... include high school bench warmers who never excelled at sports...

... College athletes turned coaches who were superstar players, but were lost when it came to coaching...

... and even people who never played a sport in their life!

They got into coaching to spend time with their own children, or because they wanted to make a difference in their communities by helping out local kids.

So your athletic track record really has nothing to do at all with your success as a coach.

All that's really required to unleash your inner Alpha Coach is to:

  • Stop making excuses...

  • Find a proven resource where you can quickly learn what you need to learn...

  • And make the decision to get started.

It's not complicated.

Here are the details:

We've been teaching since 2005... and it took a long time to figure out the best way to spoon-feed good information, advice and tactics into your head.

The simple "inject it to your brain" exercises in this online course are designed to install these new skills and communication processes quickly and permanently.

But let me be clear… you're not dealing with theory. You can go read a book for theory.

No. Instead, you are ACTIVELY LEARNING THE EXACT PROCESSES that have created some of the most effective… most inspiring… most respected coaches in the world.

The lessons take you through the entire system. Step by step.

Shattered Team Records Thanks to ACA

ACA injects your brain with the most sought-after, field-tested, inside secrets to successful coaching. The case studies speak for themselves:

Case Study # 180
Name: Lamonte O'Leary
Location: Twin Falls, Idaho

"After learning your material on physical conditioning, I made a few tweaks to my Track team's training cycle and pre-competition routine. As a result, we've won almost twice as many medals as last season. This stuff really works!"

Result: Twice as many medals as last year!

Case Study # 89
Name: Russell Daphney
Location: Ewa, HI, USA

"In my first year as a head coach, we went 13-5 and finished 3rd in the league. Your Skills and Tactics course improved my game management greatly, and our record showed it."

Result: First year as head coach… 13-5 record!

Case Study # 121
Name: Gary Holam
Location: Brushy Creek, SC

"Our basketball team went from 5-9 last year to 12-2 this year with the help of your techniques. My practices run much smoother and I no longer have difficulty keeping players focused and motivated."

Result: Went from dismal 5 – 9 season to an unprecedented 12 – 2 record!

And because you need the full perspective...

... you get to see how other coaches -- from all kinds of backgrounds, in all kinds of situations, with all kinds of excuses and fears and insecurities with coaching–would respond to these same exercises...

... to get initiated, quickly and easily, into the systematic application of the steps.

Scenario-based lessons form the foundation of the American Coaching Academy certification system.

Thousands of coaches before you have field-tested these expert-designed lessons. The lessons are guaranteed and skyrocket your status when you put them in action.

And once you finish the course?

Simply print out your certificate and catapult your credibility into the stratosphere.

And you’ll finish the course in no time, because you do it at your convenience. You’ll complete the entire course in your own home, at your own computer, and at your own pace.

No lectures to attend. No textbooks to buy. No DVDs or manuals to wait for, watch and read. You can get started just seconds from now.

This incredible package is divided into eight topics that every coach absolutely must know inside and out:

Coaching Philosophy and Ethics
Teaching and Communication
Safety and Injury Prevention
Athlete Growth and Development
Physical Conditioning
Skills and Tactics
Program Administration
Program Evaluation

This first course is simple, fast, and fun to complete... and it's jam-packed with loads of proven tips and strategies to develop a successful program. More importantly , you'll learn how to create a fun and positive experience for your athletes... no matter what level you compete at.

Here’s a small sample of what's included:


The #1 secret for teaching your team to respect officials, spectators, opponents and (most importantly) themselves!
How to use to create a positive impact on your athletes and teach them valuable life lessons  
6 little known (yet hugely effective) strategies for creating a culture of sportsmanship... even if your kids have attitudes worse than Dennis the Menace  
How to reinforce positive character traits using team policies and procedures (HINT: stick to your guns!)  
5 coaching rules that help reduce the risk of sexual harassment and other athlete abuse  
The TRUTH about bullying and hazing  
The 4 major roles of the coach…. and how to create a relationship with your players that allows you to “wear each hat” at the appropriate time 
And much more.

Once you're done, you'll move onto course #2, Teaching and Communication. Inside, you'll discover a step by step instructional system to master fundamentals and maximize the potential of every athlete on your team.

Here's a small taste of what's included :


How to create a positive learning environment that encourages EVERY player to work hard and improve (whether they're a college-bound superstar or a complete beginner)
10 simple ways to foster teamwork and cohesion. Using just a few of these strategies will make your job 100 times more fun… and way, way easier!
How to teach skills using verbal, visual, and tactical cues (athletes learn up to 45% faster when you combine these 3 simple techniques)
EXACTLY how much practice time to spend on conditioning, skill development, and game preparation
The biggest mistake coaches make when teaching new drills
The A-Z formula for planning your season, practices, and individual activities. You’ll discover a step by step plan that keeps your kids fired up, full of energy, and ready to perform at peak levels when you need it most.
The 9 motivational techniques players respond to most (discovered in 2005 by researchers at a major American university).
How to use “mental skills training” to enhance performance and reduce competitive anxiety. This little-known strategy will instantly boost your players’ self confidence and dramatically improve their play.
The 7 secrets to coach-player communication. Master these simple tips and your athletes will eagerly hang on every word you say… even if you’re correcting a mistake!
And much more.

Did you know that youth and high school athletes account for over 2,127,000 injuries, 497,000 doctor visits and 32,700 hospitalizations each year?

Inside our Safety and Injury Prevention course, you'll discover how to quickly recognize high risk-situations and dangerous facilities... and dramatically reduce the chances of your kids getting hurt.

Here's a small sample of what's included :


The three most common hazards found in facilities… how many of these are endangering your players right now?
A simple method to ensure that ALL your athletes know how to select, use and care for their gear. (Faulty equipment is the leading cause of injury in youth sports)
How to identify “injury-prone” players, and structure your activities to minimize risk
An easy way to modify your practice if weather, dangerous facilities or other unsafe conditions force you to change plans
The single most important thing you can do when responding to an accident or injury
6 critical things to consider when helping an athlete recover from injury.
How to develop an emergency action plan to handle serious injuries (this simple preparation tip takes all of 3 minutes, but could save one of your athletes from permanent damage)
The 11 crucial items you MUST have in your team’s first aid kit. (Item #6 may surprise you!)
What experts really think about the "no pain, no gain" mindset
And much more.

Your next course is called Athlete Growth and Development... where you learn the real "insider secrets" to keeping your players physically AND emotionally healthy throughout the entire season.

Here's what you'll learn :


5 "mental preparation" strategies guaranteed to keep your players focused and motivated throughout the season
The real reason some athletes are "late bloomers" (almost no one... not even professional coaches... understands these startling implications)
How to keep your team in shape and active year round... without suffering from "single sport fatigue"
3 sure-fire ways to help your players overcome off-the-field stress (your players will thank you forever when you demonstrate these simple tips!)
How to manage conflict and prevent "drama" from taking over your team
The 7 most common "overtraining" injuries (and how to prevent them)
The absolute best way to teach essential motor skills to "tweens". This simple strategy will dramatically enhance your players' hand-eye coordination, body control and endurance
The single most important strategy you can use to help a child with athletic development problems
How to develop team rules that force athletes to respect the team and take responsibility for their practice habits
Two almost unknown techniques (one mental, one physical) which can help an overweight athlete develop positive self-esteem!

And much more.

Here's where it gets REALLY interesting. In course #5, you'll discover a simple step by step system for creating a killer conditioning plan (even if you're totally clueless right now!)


The number one rule which absolutely MUST be observed when strength-training your athletes
The incredible "magic food" that MUST be a part of your team's pre-game snack (HINT: over 630,000 of these are eaten at every Summer Olympics!)
10 tips to help prevent the use of drugs, alcohol and tobacco on your team
How to present your conditioning activities as a way to improve performance... not a punishment for poor play. This simple psychological "trick" will have your kids busting their humps to get in better shape... without ever complaining!
Five "complex carb" snacks that increase your athletes' energy level, improve concentration, and boost performance
3 eating disorder warning signs (and how to recognize them in young athletes)
The EXACT conditioning activities your team should perform in the pre-season, mid-season, post-season and off-season.... and why
4 critical cross training exercises that keep your athletes fit and limber throughout the season
The correct time to run your team stretching routine (HINT: it's NOT before practice!)
According to a USA Today study, 6% of high school boys (and 2% of girls) have used steroids. You'll discover a step by step plan to educate your athletes about the benefits of drug-free sport... and how to recognize and treat steroid use on your team
The most important factor to consider when bringing an athlete back after an injury
Exactly what your players should eat and drink the night before a competition... 1 hour before a competition... during a competition... and immediately AFTER a competition
And Much More.

Next up is Skills and Tactics, where you'll learn how to teach fundamentals to your athletes in a way that's fun, simple, and incredibly effective!

Here's a sample of what's included :


The 3 types of skills that all athletes require (and how to use fun drills and games to teach them)
Virtually unknown (but totally ethical) scouting techniques that give your team a leg up during important playoff games
6 questions you MUST ask yourself at the midpoint of the season (and how this helps you embrace your team's strengths and shore up their technical weaknesses)
How to quickly and easily design age and skill appropriate activities for your team.
The jealously guarded secret to shutting down a star player on the other team
The no-lose way to develop sport-specific decision making and mental focus
Why breaking skills into manageable parts helps athletes learn up to 62% faster
Five strategies to increase your team's "competitive fire"
How to avoid boring, repetitive practices that put your players to sleep. You'll discover proven techniques and strategies to insert fun and energy into your practice sessions and literally force your players to work hard!
How to get players to "buy in" to your tactical strategy.
How to use statistics to analyze an upcoming opponent and develop a winning game plan (no math knowledge necessary!)
The correct way to structure your lineups and determine your starters... while keeping every player on your team happy and motivated!
How to give players the confidence and authority to make strategic decisions in game situations
And much more.

One of your most important roles as a coach is the "Adminstrator". Unless you have an army of team managers and support personnel... you've got to understand the nitty-gritty tasks that make practices and competitions possible.

Inside this course, we'll reveal a simple stress-free method to mastering Program Administration in 7 easy steps... even if you're totally disorganized right now!


4 public relations strategies that every coach MUST know (whether you coach Mitey Mites or Varsity High School, these simple techniques should NOT be ignored!)
How to quickly and easily generate all the cash your team needs through fundraising activities and booster clubs
Six important facts to consider when selecting an assistant coach or manager (#4 may surprise you!)
How to host a top-notch tournament at your home gym or field... stress free!
A smart way to handle disruptive spectators at your facility... without leading to more conflict
How to create a positive, respectful environment for referees and umpires
What you should NEVER ask your athletes to do when fundraising
The safety risk that 7 out of 10 coaches ignore (and a simple solution to prevent it from harming your athletes)
A simple paperwork solution that acts like a "guardian angel" protecting you from lawsuits
The single most important legal waiver an athlete's parent must sign
How to attract qualified, energetic volunteers to handle your team's travel arrangements, meals, facility rental, and other administrative tasks
The exact words you should use with local media outlets to get free, positive publicity for your team or tournament
And much more.

Last (but definitely not least), you'll learn the secrets of Program Evaluation. Whether you coach 6 year olds or 16 year olds... this is a CRITICAL part of running a team that most coaches neglect.

You'll learn a fair, stress-free (and time-saving) way to select the best team possible during tryouts... how to deliver feedback to an assistant coach or team manager... the absolute best way to decide playing time and choose players for different positions... and much more!


How to keep kids committed to YOUR sport during the season (and not lose time to secondary activities)
The 6 critical evaluation exercises that every coach should perform (how many are you doing right now?)
 3 political "potholes" that can hurt your reputation and ruin your season... (plus - how to avoid them!)
The 9 facts you must consider when judging the success of your season
A paint by numbers formula for running an end-of-season team evaluation. You'll discover an easy way to gather the info, analyze it, then recommend changes for the following year
How to identify and overcome factors that are limiting your team's success
Coaching a competitive team? Here's the single most important thing you need to establish (before team tryouts begin)
Exactly how often you should meet with your team to discuss their performance (you might be surprised!)
 Why you need to conduct an end of season evaluation of YOURSELF! (and the 4 specific groups you must get feedback from)
8 things you should NEVER do when delivering feedback to an assistant coach or team manager
An easy technique to encourage team unity and cooperation (even if your players are constantly fighting right now)
4 tips for delivering an effective "one on one" athlete evaluation. You'll learn how to provide constructive tips for improvement... AND give the athlete a boost of confidence
And much more.

In short...

... this system is a concise, jam-packed "one stop resource" for helping you become the most inspiring… most respected… and most beloved coach around.

And you can earn your entire Coaching Certification in less than one weekend, from the comfort of your own home or office.

No Travel, No Seminars, and No Night Classes!

Our files are jam-packed with letters, cards, and emails from coaches who were thrilled with how convenient the ACA certification course is. Here’s just a small taste of their gratitude:

Case Study # 38
Name: James Herbert
Team: Texas Aces, Midget minor AAA Ice Hockey (16U)
Location: Denton Texas

"I enjoyed the different speakers and the ability to take this online. The documents definitely helped and I liked that I could work at my own pace without rushing out to class."

Case Study # 116
Name: Irv Miller
Team: Lions High School Varsity
Location: New Hope, PA

"I have taken several other certifications and this one was the best bang for the buck. The online format made it easy to do on my schedule and the info was extremely valuable!"

Case Study # 42
Name: Jason McCord
Team: Daniel Boone HS Varsity Blazers
Location: Birdsboro, PA

"The ability to complete the courses online allowed me to complete the program when I had the time to do so rather then trying to move around an already hectic schedule. This is an excellent way to improve skills and strategies for coaching."

Result: Quick, easy, and convenient professional certification without leaving home, without missing family time, and without hemorrhaging money for tuition.

You’ll walk away with a world-class coaching education that will instantly boost your credibility and bolster your reputation.

Here’s How It Works

First, simply enroll online through our secure server.  You’ll receive a unique login so you can access the course from the comfort of your own home, office, or anywhere you can connect to the Internet.

step 1

Second, complete the online material at your convenience.  Everything is easy to access… and no special computer skills are required.  And we’ve made sure that this is not just another useless academic exercise.

All courses are designed as interactive learning modules – you’ll work through real-life scenarios and situations to increase your coaching knowledge.   At the end of each course, you’ll complete a short exam.

step 2

, after you’ve completed the requirements of your program, you’ll receive a digital certificate featuring your name and program details.  Just print the certificate out as proof of your program completion.

step 3

Here's what your certificate will look like:

Your ACA Certification will identify you as a respected authority… and parents, athletes, and administrators will be impressed by your commitment and blown away by your coaching knowledge.

And when you apply for your next coaching role, you can even use your American Coaching Academy certificate and transcript with your Resume!

Ready to enroll now? Just click on the button below to go to our Secure Priority Enrollment Form. It takes only 90 seconds, and is safer and more secure than ordering a pie from your favorite pizza place.

Yes! Count Me In!

Single Payment Option

Yes! Please enroll me in the American Coaching Academy Certification Program for one single payment of $197 $97

enroll now


Three Monthly Payment Option

Yes! Please enroll me in the American Coaching Academy Certification Program for three easy monthly payments of $70 $37

enroll now


If you're still not sure, then keep listening… because there’s more.  Lots more.

As a very special bonus for enrolling today, you'll also get instant access to the ACA's Continuing Education Program, including

Over $310 Worth Of
FREE Coaching Tools

To start, you'll receive TWO full length audio interviews with renowned American coaching experts:

Bonus Audio Interview #1:
Secrets To Managing Team Parents

($79.00 value)

Inside this exclusive "tell-all" interview, the country's top coaching educator reveals insider secrets on managing your athlete's parents.

Including... how to keep them from interfering with your coaching decisions... a simple trick to instantly earn their respect... the 2 crucial items you MUST cover in your first parent-coach meeting, and much more.


Bonus Audio Interview #2:
Team Leadership and Motivation

($79.00 value)

This revealing audio resource provides a step by step plan for establishing yourself as a leader and creating a positive learning environment for your athletes.

You'll discover the single most powerful sports psychology technique... a little-known secret to handling playing time complaints... how to make athletes accountable for their own performance... the secret to managing a star athlete without compromising your team, and much more.

And... as an additional bonus for ordering today, you'll also receive 8 pre-designed coaching templates designed and tested by ACA researchers. Just print out these valuable worksheets and “steal” them for your own team!

Bonus Coaching Tool #3:
Post-Season Athlete Evaluation Form
($19.00 value)

Bonus Coaching Tool #4:
Coach Assessment Form
($19.00 value)

Bonus Coaching Tool #5:
Pre-Season Athlete Contract
($19.00 value)

Bonus Coaching Tool #6:
Sample Team Rules
($19.00 value)

Bonus Coaching Tool #7:
Parent-Coach Orientation Meeting Agenda
($19.00 value)

Bonus Coaching Tool #8:
Athlete’s Code of Conduct
($19.00 value)

Bonus Coaching Tool #9:
Coach’s Code of Conduct
($19.00 value)

Bonus Coaching Tool #10:
Athlete Assessment Form
($19.00 value)

You'll even earn valuable ACA credits that demonstrate your commitment to continuous improvement -- and identify you as

A Respected
Coaching Authority

Just enroll today and you'll get all 10 bonuses ($310 value) for FREE!

If the material is as good as I say (which it is), simply do nothing and your enrollment will continue. Every month, we’ll send you another set of coaching tools and the opportunity to earn 3 more ACA credits, and you’ll be automatically charged a monthly tuition of only $19.95.

There's no obligation, and you can withdraw your enrollment at any time (even if you just want to review all the material for free, then withdraw before receiving anything else).

If you’d prefer not to join our Continuing Education Program and receive these amazing free bonuses, you can opt out with one click on our secure enrollment page. But don’t hesitate – this free bonus opportunity is only available when you enroll today.

Yes! Count Me In!

Single Payment Option

Yes! Please enroll me in the American Coaching Academy Certification Program for one single payment of $197 $97

enroll now


Three Monthly Payment Option

Yes! Please enroll me in the American Coaching Academy Certification Program for three easy monthly payments of $70 $37

enroll now


Getting a four year coaching degree at a college or university starts at around $12,000 a year... and course material is usually heavy on theory... and light on practical application.

Even a basic coaching certificate at those same schools typically runs in the $4000.00 range... and takes up to 12 months to complete.

"You Should Be Commended for Providing Such a Well-Priced Option"

Look, whether the economy is up, or the economy is down… we all want good value for our money.

That’s why we strive to deliver the best program at the best price. Heck – we even have a special scholarship offer to help slash your price and our costs. (But fair warning: we don’t know how long we’ll be able to offer the scholarship… so if you want to claim it, act now.)

We know our students appreciate our efforts, but it’s nice to hear it once in a while.

Case Study # 70
Name: Maria Padilla-Olan
Location: Amityville, NY

"You should be commended for providing such a well-priced option that delivers beyond what most other coaching products offer. The strategies I learned will last me a lifetime and I will recommend your program to everyone I know!"

Result: Amazing Course, Great Price, Sensational Results

And weekend conferences for certification certainly aren't cheap either. By the time you add in your clinic entry, transportation expenses, hotel, and food, and you're easily talking $700.00 or more.

(not to mention the time away from your family)

But the ACA certification program is different. You complete the material entirely online, right over your computer. You don't need to travel anywhere... or order any extra books or videos.

But the cost of maintaining this advanced, user-friendly interface that meets the demands of our members adds up.

We do everything to keep costs down, but we don’t want to compromise on your learning experience. So, to maintain quality while providing value, we’ve set the program cost at $197.

Here’s the good news…

We’re not the only ones who know the value that quality, dedicated and respected coaches give to the community. We're grateful to have people and organizations (they want to remain anonymous) who want to support our work.

And so, they have pledged to help cover some of the costs of administering this program. What that means is we can offer you a

A $100 Scholarship

… bringing your tuition down to just $97 (or 3 monthly payments of just $37).

Here’s the bad news…

Given today’s economy, we don’t know how long we can count on their support. This scholarship opportunity can disappear at any time. But for now, thanks to their generosity, we’re able to offer you the program at the reduced cost.

And to make it even more of a no-brainer, you don't even have to say "Yes" today. Just say "Maybe" because you're covered by my personal, iron-clad...


Why would I make such a lopsided guarantee in your favor?

Well, the truth is, I'm not really worried about students dropping out.

Because the ACA system works for teams of all shapes and sizes... male teams... female teams... rec leagues and competitive leagues... it doesn't matter.

Coaches from every background are raving about this amazing "learn-it-fast" system for success!

And whether you're brand new to coaching... or a 40 year veteran, I'm 100% sure that this certification program will be the best investment you’ve ever made.

Listen, there's something else I need to mention... please don't take it the wrong way.

To the ACA - financially - it doesn't matter if you invest in this course or not.  We didn't start this organization to make money.  We're in this to improve the quality of coaching education across the US and around the world... and thousands of coaches are already lining up to get certified.

Your decision to get certified won't affect my life one way or another... I'll still be doing research in my coaching "lab"... and driving a '03 Civic to work every day. 

But I guarantee it will affect yours.

With the secrets you'll discover inside this program, you'll be

A Thousand Times
More Confident

And you'll be shocked and delighted at the newfound RESPECT you'll get from players, parents, and administrators.

Think of how good it’ll feel to have a recognized American Coaching Academy credential in your back pocket.

And how confident you'll be when making tough decisions about player personnel, team strategy, handling parents and managing your team… KNOWING that you’re backed up by decades of proven research and real world application.

Yes! Count Me In!

Single Payment Option

Yes! Please enroll me in the American Coaching Academy Certification Program for one single payment of $197 $97

enroll now


Three Monthly Payment Option

Yes! Please enroll me in the American Coaching Academy Certification Program for three easy monthly payments of $70 $37

enroll now


But don’t wait.  This $100 scholarship offer and the $310 in FREE coaching tools are only guaranteed if you enroll today.

The next move is up to you.  Your ACA Certification is as risk free as an offer can come. If you’re committed to coaching, and want to be taken seriously by your players and peers, then you’ll kick yourself forever if you miss this incredible opportunity.

And you and I both know - if you’ve read this far in the letter, you’re seriously interested in getting this valuable credential now.

All that’s left to do now is take action.  Get started now!


Ben Baker
American Coaching Academy

PS – Remember, by registering today, you've got nothing to lose.

You owe it to yourself (and your team) to take advantage of this generous "better-than-risk-free" opportunity.

Nothing to Lose…
Loyalty, Devotion and Respect to Gain

A lot of our students were skeptical that our course is everything we say it is (It is.). Maybe they heard other coaches snickering about “coach classes.” Maybe they’ve been disappointed by seminars that barely skim the surface. Or maybe they’ve been bored by books, videos or classes.

Their reason for hesitation – doesn’t matter. What matters is that they can try our course without risking a single penny. They can go through every lesson… work through every scenario… and even review the right and wrong answers to the quizzes.

If they aren’t 100% thrilled with what we offer – we’ll give them 100% of their money back. Plus, they can keep the bonuses!

Case Study # 23
Name: Rex Cieplucha
Location: Maryland

"I tried this course because with the guarantee I really had nothing to lose. And I'm very glad that I took it. The material was very beneficial to help define my coaching style and really look in the mirror and determine "why I'm doing this". And my colleagues are impressed (and slightly envious) of my new ACA certificate hanging up in my office."

Case Study # 12
Name: Michael Silverman
Location: Sioux Falls, South Dakota

"The 60 day tuition guarantee really made this a no-brainer for me. My organization was happy to sponsor me, and we are all very pleased with the material."

Result: Coaches Cieplucha and Silverman tried the course with the assurance that they could get every penny back. Now they’re exploding with confidence. Players, parents, colleagues and administrators are impressed. (And those other coaches? They look plain lazy in comparison.)

Complete the full Coaching Certification Program, learn all of these simple secrets to successful coaching without risking a single penny.

If you don't see the results I've talked about in the first 60 days, we'll instantly refund your tuition with no questions asked.

PPS - Please don’t let someone else get YOUR scholarship. Like I said earlier, the uncertain economy means we don’t know how long we can count on the scholarship support. Act now, and claim your scholarship before someone else does.